The role of talent acquisition has become more strategic.

It's not just about recruiting the right fit candidates for today’s positions; it's also about attracting talent with the skills and values that your company will need to grow in the future. New strategies in recruitment marketing and employer branding are giving talent pros the opportunity to influence their organizations in really impactful ways. And this marketing-driven and brand-led approach to attracting and hiring talent is much more than just a trend: It's the future of recruiting. 

Watch now and listen to Kathryn Minshew, CEO of The Muse, and Lori Sylvia, CEO of Rally Recruitment Marketing, as they unwrap the biggest recruitment marketing trends of 2017 and share their predictions for 2018.

Here's a sneak peek:

  • It's getting easier for candidates to find relevant jobs, but finding the right employer will become more important than ever
  • Employer branding is actually employee storytelling
  • Making the candidate experience more human will be key to recruiting success in 2018 is

Meet Your Speakers

Kathryn Minshew

Founder & Chief Executive Officer, The Muse

Lori Sylvia

Founder & Chief Executive Officer, Rally Recruitment Marketing