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Watch this exclusive Q&A session with Lisa Cervenka, Employer Brand Evangelist at The Muse. A Brand Nerd for 20 years, Lisa migrated from traditional marketing to the most dynamic brand of all: the employer brand. Dedicated to bold transparency, she does not believe in the notion of employees being “on-brand” and has read thousands of employee stories created with BrandBuilder that prove the benefit of giving employees an authentic voice.