Employer Branding 101

Everything you ever wanted (and needed) to know about creating and promoting a brand that attracts the right candidates.

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Mark Your Calendars

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The First Step in Crafting Your Employer Brand

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Successful hiring isn’t about getting as many interested candidates as possible.

Rather, it’s about attracting the right people to your team: talented individuals who are aligned with your company’s culture and values.

That’s where employer branding comes in—because attracting the best-fit candidates starts with telling an authentic and compelling story about who you are and what you stand for as an organization.

But, how do you even begin to tell that story? What does successful employer branding look like? And, how do you know if it’s working? We tackle all those questions and more, including:

Why employer branding matters
How to share your story and message throughout the entire candidate journey
How to create content candidates will actually care about
Real examples from companies that have mastered their employer brand
Bonus: A free audit to help you assess your employer branding efforts and take them to the next level

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Employer Branding 101

Everything you ever wanted (and needed) to know about creating and promoting a brand that attracts the right candidates.

This is a left headline that has a Calendar Module on the right

This is the optional subtext that we should try to write as a lead up to the CTA and action below it

Month

#

Time

The First Step in Crafting Your Employer Brand

Successful hiring isn’t about getting as many interested candidates as possible.

Ebook/Webinar Left Form Head

Section 3a: This is the Webinar 3 Guests Title Area

FirstName LastName

FirstName LastName

FirstName LastName

FirstName LastName

FirstName LastName

H3 This is the Question/Answer or Text Area

H3 This is the Question/Answer or Text Area

H6: This is the Question/Answer or Text Area

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