The rules of work have changed for candidates and employers alike.

In part two of our three-part series, we examined our second rule: employers must use a series of creative tactics to get discovered by candidates.

In the new rules of work, candidates are no longer visiting a career site directly and applying to a job. They are engaging with multiple touch points and researching a number of different channels. As an employer, you need to make sure you’re building your employer brand across multiple channels so active and passive candidates have ways to discover you. 

Missed part one of the series? You can check it out here

Tiffany Eckelberg

Senior Director of Communications, The Muse

Ed Newman

Chief Evangelist, Phenom People