There’s a big difference between employer branding and recruitment marketing.

They’re both a key part of building a successful hiring strategy, but many HR and talent acquisition professionals use them synonymously (or even get them confused). If you want to attract the best-fit talent for your team, it’s crucial to understand how the two concepts are unique—and how they can complement each other.

In this webinar, Abigail Horne, Senior Talent Acquisition Manager at BetterCloud, will break down the key differences between employer branding and recruitment marketing, and how to use them together to boost your recruiting efforts.