How can you attract the very best talent to your company? We have one word for you: Content.

Crafting a compelling content strategy is only half the battle—you also need to know how to effectively promote your content to catch the attention of your target candidates.

Fortunately, we have plenty of helpful strategies to help you do just that in our latest ebook, we take you through how to create a content campaign (step by step) and dish out everything you need to know about how to distribute it, including tactics like:

  • Figuring out where your target talent is already spending time online
  • Using plenty of photos, videos, and rich media to boost engagement
  • Leveraging relevant hashtags
  • Identifying brand ambassadors among your existing employees