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34 Questions to ask your team to define

your employer value proposition 

Developing a strong employer value proposition is the key to attracting and retaining top talent.

When you bring your EVP to life, candidates and employees will see why you’re different (and better) than your competition. Getting started doesn’t have to be difficult —use the 34 sample questions in this guide to help you build an employee survey that will inspire your EVP.

The Muse and Proactive Talent Strategies have partnered to bring you this guide which is packed with sample questions to help you assess things like: 
  • Development and retention
  • Performance culture
  • Leadership
  • Job satisfaction
  • Hiring Process
  • Company Values
  • Company Experience
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The Muse is the only online career resource that offers a behind-the-scenes look at job opportunities with hundreds of companies, original career advice from prominent experts, and access to the best coaches to get personalized and private career help.




Proactive Talent Strategies, LLC is a modern talent acquisition consulting company focused on helping organizations optimize their recruiting and employer branding strategies to deliver real results to real employers all over the world. We specialize in everything from Employer Branding, Recruiting Optimization, OnDemand RecruitingTM and Training to Recruiting Video production and Advisory.




As the world of work evolves, it’s our mission to remain a beloved and trusted source for people navigating
their careers every step of the way—from landing jobs they love to pursuing opportunities for growth.

Since The Muse launched over five years ago, our founders have learned a lot about what candidates are
looking for both in a career and in a company—so much so, that they decided to write a book about it called
The New Rules of Work: The Modern Playbook to Navigating Your Career, which came out in April.

You might be wondering, “Isn’t this book meant to help job seekers?” The short answer is: Yes! But, the way
we see it,
only good things can come from employers gaining a deeper understanding of what job seekers
and current employees alike want (and need) in order to be happy in their work-lives. And that’s exactly why
we rolled out a three-part series that dives into these new rules—and explores how employers can adapt.

See the other parts here.